Variable Data Printing
Every piece unique. Every message personal.
Variable data printing (VDP) lets you personalize every single piece in a print run — different names, addresses, images, offers, or QR codes on each copy — all produced in a single pass on our digital presses. Both the Sharp BP‑1200s and the Ricoh Pro C7200x support VDP, so we can match the right press to your job's volume, color requirements, and budget.
Common Uses
- Direct mail campaigns with personalized offers
- Loyalty cards with unique member numbers
- Event tickets with individual barcodes
- Fundraising appeals with donor-specific asks
- Real estate farming postcards by neighborhood
Personalized Text
Merge names, addresses, account numbers, or any data field directly into the printed piece from your spreadsheet or CRM export.
Variable Images
Swap images based on recipient data — show a product they browsed, a location near them, or a demographic-matched visual.
Unique QR Codes & Barcodes
Generate a unique QR code or barcode for every recipient, linking to personalized landing pages or tracking individual responses.
USPS-Ready Addressing
We format and position addresses to USPS CASS and PAVE standards, keeping your mailing automation-compatible and postage-efficient.
Related Services
Ready to personalize your next campaign?
Send us your data file and artwork and we'll walk you through the setup — no complicated software required on your end.
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